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Noticing a problem in the beauty industry Ruth formulated the concept for good to glo back in 2019, wanting to create an application that would fill the gap in the industry where communication was needed to avoid an issue well known to providers and consumers alike. Driving the concept from a simple singular idea she has expanded it to fit the market and provide an irresistible, multifaceted product. Ruth is on a mission to bridge the gap between science and beauty.

University of Cambridge, PhD (Chemistry) Mike is hugely passionate about driving best practice in the beauty industry. A dedicated, dependable professional with over 17 years' experience in the manufacturing and development sectors. Having the ability to critically assess the current situation and create and communicate a clear vision for the future. As well as seeing the bigger picture he works to make sure details are right.

Abbie is a creative and worked for good to glo for a year creating content using her experience as a popular Tik Tok influencer.

Grace is a Business Management graduate as well as having 5 years experience being a beauty therapist herself.