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Exciting news. You spoke, we listened, and we’re adjusting for a changing world. The following adjustments are designed to build a vibrant community for the benefit of all.

Building a community is very important to us at good to glo™. We are creating a reputable network, connecting professionals across the industry. We believe that we work better when we work together. This means that listening to our community is paramount.

Our industry is important. Everyone who works in our industry is important. With the pandemic and rising global prices, these troubling times have already seen a 45% drop in turnover for beauty and hair salons, and a drop in full-time employment of 21%. But our industry is nothing if not resilient. As market analysers Euromonitor International observed:

“Beauty and personal care has shown [the industry is] more resilient than other non-essential consumer goods industries”

Working together and building community is what makes our industry so resilient, able to bounce back quicker and stronger. The latest problem we collectively face is the rise in energy costs. The British Association of Beauty Therapy And Cosmetology (BABTAC), who work closely with the hair and beauty professionals to share our voice at a governmental level, recently conducted a survey to understand the impact that the rise in energy bills is having on our industry. We look forward to the results and are keen to see what support the government might offer. But in the meantime we must endeavor to do everything we can to help each other. Collectively we can give each other the support we need. As self-help author Napoleon Hill, who’s Think and Grow Rich is among the top ten best selling books of all time, said:

"It is literally true that you can succeed best and quickest by helping others to succeed."

So let us work together to succeed. At good to glo™ we believe that mutual support is key to building a brighter, more sustainable future for everyone in our industry. We have been asking for your feedback and we have acted upon what you have told us.

Reflecting upon your information, and the impact of the global economic situation, we have made a commitment to make our products as affordable as possible so that we can further strengthen our community. To show that we really do listen, we are bucking trends and reducing our prices. We felt that this was a sympathetic and respectful move given the current economic climate.

New prices now start from just £3.99 a month.

We want to offer great value, but we also need to take care of your security as well. So, in order to make our model completely secure — to ensure the protection of your data and provide you with guaranteed insurance security — we do not provide a ‘freemium’ model. We have made our rates as affordable as possible while still retaining the security needed to keep you confident and safe. Nobody will understand this more than you guys.

Working together we can build a strong and resilient community which is there for us through the good times and the bad. Brand futurist, Simon Mainwaring, says that this is absolutely vital for any industry. Or as he puts it:

"Effectively, change is almost impossible without industry-wide collaboration, cooperation, and consensus."

It’s good to listen. It’s good to glo™.


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