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“Everything we do is practice for something greater than where we currently are.”–Les Brown

We often look enviously at successful people, wishing we were as lucky as they are. But very few successful people got where they are through sheer luck. People who shine at what they do can look effortless in their actions, but every minute of splendor has a minimum of 10,000 hours of unseen practice behind the moment in the spotlight. Baseball hero, Sparky Anderson, described the hidden work behind success perfectly when he said: "Success isn't something that just happens - success is learned, success is practiced and then it is shared."

Best practice refers to commercial or professional procedures which allow your company to run as smoothly and effectively as possible. It is the sum of both research and experience, knowledge and instinct. Many well-established procedures are based on the collective trial and error of the wider business world. Other procedures will be unique to your individual business. Best practice provides the rhythm which allows your business to flow and to thrive. Establishing best practice can be the difference between success and failure.

The best way to establish best practice for your business, or for a single project within your business, is to research what similar businesses or projects have done, and plan your routines to ensure that you mirror what has made other campaigns successful. I have mentioned the importance of community in previous blog posts, and strong business communities can be a wealth of information for establishing good practice; as can press articles and social media posts which are specific to your line of work. Another essential guide to best practices are the biographies of people you most admire. Never forget that best practice must constantly evolve to adapt to a changing world, and never think that you already know what’s best.

The best place to start to develop best practice is looking at official government, legal or trade advice. For instance BABTAC - produces extensive best practice guides and advice for hair and beauty professionals. Also looking at credible training providers like ourselves, we highlight in our training packs the importance of best practice and make sure you're aware of all your legal and compliance requirements

Modules include: Module 1: How to stay compliant and protect the health of your staff and your customers, Module 2: Structure of the Hair & Skin, Module 3: Hazardous Chemicals and Allergic Reactions, Module 4: Safe usage of hair dyes and tint products, Module 5: Safe eye treatments and Module 6: Safe hair treatments.

But best practice isn’t just about the legal and business ins and outs, it is about building trust and strong relationships. Educationalist, Stephen Covey, said it best when he declared that:

"Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.”

As with personal relationships, trust in business is built on being honest, honoring your commitments and being prepared to admit when you’re wrong. It is an ongoing and evolving process which is as vital as it is fragile. As the American painter Walter Anderson observed:

“Trust is like a vase, once it’s broken, though you can fix it, the vase will never be the same again.”


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