All things aftercare with Angela

Today on the guest blog is Angela - group head of products at Nouveau/HD beauty group, who’s been with the business since 2017 and had many years of history working within head office retail and beauty including Superdrug head office! Over to you Angela.


The bottom line is that any hair service such as bleaching, colouring, brow lamination or lash lifts are chemical-based treatments and can affect the condition of the hair. Such treatments, as gentle as they may claim to be, rely on chemicals to alter the state of the hair to make changes. Any processed hair will need a little more care and attention to take care of its condition and maximise the results of the treatment.

So, what happens during a treatment? Alkaline products are used to lift the outermost layer of the hair (the cuticle) by swelling the hair shaft which causes the cuticle to raise. Once the cuticle is open, it’s possible to deposit colour or break di-sulphide bonds within the hair. After such treatments, the cuticle doesn’t always close all the way back, which means the cuticle isn’t sealed and becomes porous. The more porous your hair, the drier and more brittle it can become as it has a harder time retaining moisture.


So, what happens after a treatment? Aftercare is so important! Treated hair needs additional care, with products that moisturise, condition and help to smooth the cuticle. This minimises damage, prevents breakage and even hair loss, and helps with the longevity of a treatment. Furthermore, well-conditioned hair will react better to further treatments, especially on regular clients. Incorporating products such as daily conditioners, and concentrated balms and serums into a daily routine is key for intensive targeted treatment areas.


Key ingredients to look out for include:

  • Sodium Hyaluronate – a famous ingredient for hydrating and plumping hair, it’s a humectant which means it helps hair to retain moisture. It has smaller molecules than Hyaluronic Acid which leads to increased absorption.

  • Peptides – maximises condition, strength, length, and density of the hair.

  • Ceramides – are naturally found in hair, they repair and protect the hair fibre and smooth the cuticle.

  • Natural proteins – hair is made up of protein. Using protein-based ingredients support and strengthen the natural hair structure.

  • Natural oils – such as jojoba, argan and castor, provide intense nourishing and moisturising properties.

  • Vitamins – for all-round conditioning and strengthening.


Products I recommend include:

Thank you for coming on the Blog Angela, we really loved having you and learnt a lot! If you would like to write a guest blog for us on a topic of your choice please contact us on any of our platforms. Want to know more about the chemicals you are using everyday when performing brow and lash treatments? Complete our training module Module 5: Safe eye treatments.


Download our online compliance tool/app which takes the guesswork out of patch testing. Our software solution to patch testing makes recording and auditing patch test and strand test information as easy as posting a new profile pic.


Still unsure of the chemicals you are using every day in your sector? Our training is written by our in-house scientist, Dr Mike Stephenson PHD (Chemistry) of the University of Cambridge and available to all beauty professionals. Modules include:


  • Module 1: How to stay compliant and protect the health of your staff and your customers

  • Module 2: Structure of the Hair & Skin

  • Module 3: Hazardous Chemicals and Allergic Reactions (mandatory module)

  • Module 4: Safe usage of hair dyes and tint products

  • Module 5: Safe eye treatments

  • Module 6: Safe hair treatments